Our passion is to search the world looking for exotic products we think you would like to discover. As you might guess, our farmers play an important part in this. We have a close relationship with them: we see them as members of our Discovered family. Our farmers grow their products with passion and skill. So join us as we take you into their world and tell you the story behind our products.
Social sustainability is our priority. We want to feel good with our suppliers, and they must respect all social and food safety requirements. If they need help, we will support them in getting it right. We always work according to European standards. Farmers and employees receive fair prices and wages because fairness is one of our core values. We also think it is important that our farmers’ products receive the attention they deserve. For example, we regularly do joint promotions with farmers.
Yex strongly believes in shortening chains. Due to extensive cooperation with farmers, it is possible to be a specialist in all aspects involved in the cultivation, harvesting, packaging, transport and marketing of products. For that reason, Yex has joined forces with farmers for a number of important products in the form of joint ventures.
In such a strategic partnership, we optimally benefit from each other’s strength and expertise. This results in certainty in product range and efficient service for the customer. We invest together in further product and market development, and we offer our customers availability all year-round.
This allows our customers to buy directly from the farmer, while the farmer can focus on their core task: growing beautiful products. Together we ensure access to the European market. We support each other in all aspects of marketing, logistics, quality control and sustainability.
SPOT is a joint venture between Yex and the American company Battleboro Produce in North Carolina, a sweet potato grower. SPOT is the European specialist for sweet potatoes. Sweet potatoes are carefully grown, harvested, stored, processed and shipped on our North Carolina farms. To provide our customers with the best sweet potatoes year-round, we supplement the range with sweet potatoes from other production areas.
Our Kiboberry farm grows raspberries at the foot of Kilimanjaro. More than four hundred employees work there. The range of berries is complemented by the supply of other berries (blueberries, red currants, strawberries and blackberries) from other parts of the world. Customers are therefore assured of year-round availability and farm-fresh products.
Are you a grower, exporter or just plain enthusiastic about products from your area or region? Then we would like to get in touch. We are always on the lookout for cooperation with passionate parties that are at the start of the food chain.
Get in touch with us - we are curious to hear what you have to offer.