Hearour stories


A look behind the Yex booth at Fruit Logistica Read more

A look behind the Yex booth at Fruit Logistica

Every year we try to come up with new and innovative ideas for the Fruit Logistica to attract positive attention. Shen, our strategic designer, is responsible for the design and execution of the Yex booth. In this blog he will show you the reasoning behind the design decisions for the Yex booth.
New passion fruit packaging Read more

New passion fruit packaging

Passion fruit’s popularity is growing. All you need to do to eat this super convenient, healthy snack is scoop the flesh out with a spoon. Our consumer research showed that kids particularly love passion fruit!

Pomelo: a growing product Read more

Pomelo: a growing product

This large, delicious citrus fruit is becoming ever more popular. Pomelo consumption within Europe has increased slightly in recent years. Our pomelos are at their very best right now: juicy, wonderfully flavourful, beautifully shaped, and packed with nutrients.
Trend: Sweet potato toast Read more

Trend: Sweet potato toast

Forget regular, toasted bread; roasted sweet potato toast is the thing. Instead of bread, just stick a thin slice of sweet potato in your toaster! Sanne and Dafne Schippers also tried out this trend with three different colours of sweet potatoes and were very enthusiastic!