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New passion fruit packaging
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New passion fruit packaging

Passion fruit’s popularity is growing. All you need to do to eat this super convenient, healthy snack is scoop the flesh out with a spoon. Our consumer research showed that kids particularly love passion fruit!

We developed new packaging to help support our passion fruit sales. Our own research has shown that a consumer is more likely to purchase passion fruit when there are three pieces in the packaging, rather than when the packaging contains four pieces of fruit. The design of the packaging is eye-catching: colourful, minimalistic, and enhances the product. This packaging tempts the consumer to make a purchase, and that’s the exact principle behind Discovered: Explore. Taste. Share.

Yex provides active promotional support for this wonderful product and we will be happy to help you with promotions and activities!

Yex provides active promotional support for this wonderful product and we will be happy to help you with promotions and activities!

Jeffrey Wupkes is our Sales Yexpert for all things passion fruit, and will be able to tell you all about the possibilities.

E-mail Jeffrey at j.wupkes@yex.nl
or call him on +31 (0)174 214 528.

 


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