Sweet potato

A sweet potato is just like a regular potato in that it is a starchy tuber. However, they are not related: the potato is a nightshade plant, while the sweet potato belongs to the morning glories and bindweeds family.

Sweet potatoes are rich in antioxidants, vitamins A and C, and beta-carotene. They’re also rich in healthy fibres, which quickly create a feeling of being full. Moreover, sweet potatoes contain complex carbohydrates. These carbohydrates are important for the body and ensure that you won’t feel hungry for a longer period of time. That’s good news for your figure!

Sweet potato remains a star; the demand is still on the rise. Our sweet potatoes are the best quality and the tastiest to boot! Yex provides active promotional support for this wonderful product and we will be happy to help you with promotions and activities! We not only have the well-known orange sweet potato; we also have the purple and white varieties of delicious sweet potato in our assortment.

Sweet potato goes under our brand Discovered.

Passport Sweet potato

Name Sweet potato
Family Convolvulaceae
Varieties Covington, Beauregard, Bushbuck, Purple Mosh
Origin Mexico
Source USA, Honduras, Senegal, Spain, China, Egypt
Availability Year-round
Packaging Ask about the options
Discovered or supplier’s brand

Storage advice Sweet potato

In the store

From April through October, sweet potatoes must be kept refrigerated before sale at a temperature of 13°C with a relative humidity between 80 and 90%. Sweet potatoes do not have to be refrigerated between November and March

At home

We recommend that consumers store their sweet potatoes in a cool, dry place; never in the refrigerator.

Usage tips Sweet potato

Sweet potatoes are endlessly versatile. You can fry, boil, roast, grill and deep-fry sweet potatoes, just to name a few ways. You can even eat sweet potatoes raw!

Peel the sweet potatoes and/or cut them into cubes or slices. Delicious with a tasty dip of your choosing. Or cut unpeeled sweet potatoes into cubes and stir-fry them in some oil in the wok.

Extra tip for the consumer
Sweet potatoes are incredibly delicious on the barbeque too! Wrap them up in aluminium foil and lay them on the grill. Prick them with a fork to see if they are soft and cooked through. They’re delicious with sour cream or an herb dip.

Maturity / Freshness Sweet potato

If the skin is completely discoloured or if there are many sprouts, the sweet potato is no longer fresh.

Calendar Sweet potato


Growing areas Sweet potato

The sweet potato originally comes from Mexico, but they’re cultivated all over the world now. Our sweet potatoes primarily are imported from the United States, but they also come from Honduras, Senegal, Spain, China and Egypte.

Discovered Sweet potato

Sweet potatoes go under our brand Discovered. The packaging on Discovered products provides not only details about their source and flavour, but also explains how the product should be stored and prepared.

Our Discovered recipe platform is full of handy product information, cutting techniques and more than 200 exotic recipes. From main dishes to side dishes, for sweet potatoes there is plenty of inspiration for consumers


Sweet potato

Information, recipes, tips