We are Yex!

We are Yex. A healthy company with a healthy mission: bringing surprising fruits and vegetables from around the world to the homes of consumers all over Europe and to have them enjoy these products in a way that does justice to all of them. We smell opportunities.Due to our market research and our years of experience, we have an accurate picture of the consumer. We listen to our customers and provide support to optimize your product range. We are part of Farmhouse International, an international collaboration with and for growers who produce an amazing selection of fruit and vegetables.

Our core values

Our message

1-2-3 towards a sustainable policy at Yex

At Yex we want to have a positive influence on people and the environment. On our own people and environment, and on that of our farmers. With them, we are taking steps towards a better world. That is why we invest in long-term relationships.

50 %


39 %


11 %


What does it mean to be a customer at Yex?


Does the average consumer actually know our products exist? How do you keep these products and what types of food can you make with them? Our service is aimed at dealing with these challenges. We want that your customers feel confident in buying our products. Our own brands contribute to the ultimate experience. For example, go to www.discovered.nl YIn this process, Yex aims for an efficient supply chain. That is how we can guarantee you the right product, at the right time and in the right amounts. In addition, we provide: – Desired packaging and labelling – Point-of-Sale materials


The wholesale channel works as the intermediary for the produce specialty stores. We strive to have a network of sellers within Europe, in order to make our products available in retail shops as well. Of course, we are also taking the packaging and presentation into account, as is required within this channel.

In addition, we provide:
– Daily prices for our products
– Quickness in delivery, as most of the stock is available on short notice

Food Service

We strive for a service level and development of our assortment that connects directly to the demands and requirements of your market. Especially in this segment, we see a lot of opportunities and possibilities for the products in our range.

In addition, we provide:
– Packaging that fits your segment
– Exact ripeness


A lot of our products go by our brand Discovered. The packaging of Discovered products provides not only details about their origin and flavour – including the standard table of nutritional values – but also explains how the product should be stored and prepared.